Episode 30: The Address Didn't Change. Everything Around It Did.

Location isn't a fixed asset; it's a promise you make to a specific kind of guest, and suburbs change faster than most venues notice. This episode introduces the three-layer location read: your catchment, your real competition set, and the promise your venue can credibly make. Because the address on your lease hasn't changed, but the context around it almost certainly has.

This week's actions:

1. Stand outside your venue at three different times of day and watch for fifteen minutes — note who's walking past and where they're going.

2. Pull basic demographic data for a fifteen-minute radius and compare it to who you think your regulars are.

3. Identify one way your suburb has changed in the last two years that your operation hasn't caught up to.

Location is one of the eight ingredients we use to assess venue health. If a structured look at your location fit sounds useful, reach out to us via the email below.

Next episode: The lease. What to actually assess before you sign, and the questions most operators wish they'd asked.

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